🥶 In France, ghosts, witches, pumpkins, and other spooky figures began to appear in shop windows and store aisles in the late 1990s.
📲 Highly popular in the United States, Halloween owes part of its entry into French culture to the launch of an orange telephone, promoted with thousands of pumpkins distributed at the Trocadéro in Paris.
🛍️ Many brands embraced Halloween to animate a commercially quiet season between back-to-school and Christmas.
🍀 This celebration was introduced to the U.S. by Irish immigrants, who brought with them the Celtic festival of Samhain, when the boundary between the world of the living and the dead was believed to open.
🍂 Today, the trend seems to be fading in France, and we remain devoted to celebrating All Saints’ Day.
🌸 On this public holiday, it’s customary to decorate graves with chrysanthemums, chosen for their bright colors and resistance to the cold, as a sign that we remember our loved ones.
👨👩👧 It’s also a time for family gatherings. If you’re discovering this tradition, take a stroll through a cemetery; you’ll be surprised and perhaps even charmed.
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